Predictably Irrational by Dan Ariely

Description: Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.Why can a 50p aspirin do what a 5p aspirin can't? If an
ISBN: 9780007256532
Binding: Paperback
Publisher: HarperCollins
Subtitle: Ecommerce,Modern,Inspirational,Psychology
Category: Business