Marketing 4.0

By Philip Kotler
Availability: Out Of Stock Preorder Now
Binding: Hardcover
Genre: Business, Finance & Law, Business
ISBN: 9781119341208
SKU: Marketing-4.0-9781119341208

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Marketing has changed forever—this is what comes nextMarketing 4.0: Moving from Traditional to Digitalis the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increas

Product Details

Title: Marketing 4.0
ISBN: 9781119341208
Author: Philip Kotler
Genre: Business, Finance & Law, Business
Category: Nonfiction
Publisher: John Wiley & Sons Inc
Binding: Hardcover
Language: English

Marketing has changed forever—this is what comes nextMarketing 4.0: Moving from Traditional to Digitalis the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increas

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