The Intention Economy: When Customers Take Charge
- By Doc Searls
- Availability: 1 in stock
- Binding: Hardcover
- Genre: Business, Sales & marketing, Sales & marketing
- ISBN: 9781422158524
- SKU: The-Intention-Economy:-When-Customers-Take-Charge-9781422158524
$15.00
$19.50
Who owns the marketplace? Is it business - or the customer? This book lays out a map for an economy driven by consumer intent, where vendors can - and must - respond to the actual intentions of customers, instead of simply vying for customer attention in
- Title: The Intention Economy: When Customers Take Charge
- ISBN: 9781422158524
- Author: Doc Searls
- Genre: Business, Sales & marketing, Sales & marketing
- Category: Nonfiction
- Publisher: Harvard Business Review Press
- Binding: Hardcover
- Language: English
Who owns the marketplace? Is it business - or the customer? This book lays out a map for an economy driven by consumer intent, where vendors can - and must - respond to the actual intentions of customers, instead of simply vying for customer attention in
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