The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
- By Marty Neumeier
- Availability: Out Of Stock Preorder Now
- Binding: Paperback
- Genre: Business, Branding
- ISBN: 9780321348104
- SKU: The-Brand-Gap:-How-to-Bridge-the-Distance-Between-Business-Strategy-and-Design-9780321348104
$43.54
$46.54
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”
- Title: The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
- ISBN: 9780321348104
- Author: Marty Neumeier
- Genre: Business, Branding
- Category: Nonfiction
- Publisher: Pearson Education (US)
- Binding: Paperback
- Language: English
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”
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