The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

  • By Marty Neumeier
  • Availability: Out Of Stock Preorder Now
  • Binding: Paperback
  • Genre: Business, Branding
  • ISBN: 9780321348104
  • SKU: The-Brand-Gap:-How-to-Bridge-the-Distance-Between-Business-Strategy-and-Design-9780321348104

$43.54

$46.54

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”

  • Title: The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
  • ISBN: 9780321348104
  • Author: Marty Neumeier
  • Genre: Business, Branding
  • Category: Nonfiction
  • Publisher: Pearson Education (US)
  • Binding: Paperback
  • Language: English

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”

Delivery in Lebanon takes around 1 to 3 Days.

Pre-orders take around 3 to 5 weeks.

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