The Intention Economy

By Doc Searls
Availability: 1 in stock
Binding: Hardcover
Genre: Business, ecconomics
ISBN: 9781422158524
SKU: The-Intention-Economy-9781422158524

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Caveat venditor--let the seller beware While marketers look for more ways to get personal with customers, including new tricks with "big data," customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to:

Product Details

Title: The Intention Economy
ISBN: 9781422158524
Author: Doc Searls
Genre: Business, ecconomics
Category: Nonfiction
Publisher: Harvard Business Review Press
Binding: Hardcover
Language: English

Caveat venditor--let the seller beware While marketers look for more ways to get personal with customers, including new tricks with "big data," customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to:

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