Nonfiction
The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations.
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According to the ancient Maya, the world as we know it will end on 21 December 2012. On that date, their calendar will click round to zero for the first...
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In a series of 50 accessible essays, Adrian Furnham introduces and explains key theories around clinical and developmental psychology, behaviourism, society and personality, cognitive psychology and individual differences.From understanding emotions...
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Adam Smith (1723-1790) was one of the brightest stars of the eighteenth-century Scottish Enlightenment.An Inquiry into the Nature and Causes of the Wealth of Nationswas his most important book.First published...
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Once thought to be nothing more than diversions for children and nerds, games have become an integral part of everyday life. Educators are trying to make learning more fun by...
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