Business / Finance / Investment / Marketing

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book...

A step-by-step guide to building a million-dollar company and having fun along the way, from a man who's done it already. Seven times over.It's time to leapfrog the only hurdle...

Buyology by Martin Lindstrom Le Corbusier's Pavilion for Zurich uses numerous handwritten documents, drawings, and papers to trace the history of Le Corbusier's last built work. This dwelling, which is...

Master Your Time, Master Your Life by Brian Tracy Groundbreaking research published by Robert S. Lynd and his wife Helen Merrell Lynd in 1929 transformed Muncie, Indiana into a barometer...

Selected from the booksSapiensandHomo Deusby Yuval Noah HarariHow did money come to be invented? Why does it now have such significance in our lives? Does it make us happier or...

StrengthsFinder 2.0 features an access code for the new and upgraded version of the StrengthsFinder program, the main selling point of mega-bestseller Now, Discover Your Strengths (over a million copies...

A provocative exhortation to abandon following current affairs, Dobelli’s punchy polemic posits the idea that we would all be both healthier and happier if we shook off our addiction to...

Peter Lynch believes that average investors have advantages over Wall Street experts. Since the best opportunities can be found at the local mall or in their own places of employment,...

What would be your ideal job if you didn't have to worry about money? What are you afraid of? In this handbook to your own life and work, there are...